Purely Better natural ingredients

We have a new name.

We were FFP. Now, we’re VIBRANT!

We are the natural ingredient partner powering the future of food and beverage. From flavor to function to protection, our vast integrated portfolio helps food and beverage manufacturers create extraordinary experiences with ingredients that are Purely Better.

Our new name says it all—Vibrant reflects who we are, what we do, and how we do it. Dynamic. Energetic. Spirited. Every ingredient we deliver is rooted in nature, backed by science, and designed to perform with purity and purpose.

With decades of expertise, cutting-edge technologies, and unmatched scale, Vibrant Ingredients unites everything food and beverage brands need in one partner. The result: solutions that are clean label, effective, and built for speed to market.

Because when brands want more—more flavor, more function, more impact—they turn to Vibrant.

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NATURAL PRODUCTS

Powering Extraordinary Experiences

We are the world’s largest private equity-owned natural ingredient supplier. We’re on a mission to connect people with real, honest-to-goodness, clean label ingredients. But we don’t stop there. With one of the widest and deepest portfolios of natural ingredients in the industry, we deliver solutions that are Purely Better™, creating the foundation for extraordinary food and beverage experiences for our customers and the consumers they serve.

SELECT A CATEGORY:

Natural Flavors

Flavor defines brands. It drives identity, differentiation, and consumer preference—fueling repeat purchases and lasting loyalty. It’s the connective force that makes innovation possible. Our natural flavors bridge the gap between clean label demands and craveable experiences. We deliver the custom flavors that bring your ideas to life.

DISCOVER PURE FLAVOR

Cold Brew Coffee Extracts

The best cold brew coffee is made with just two natural ingredients: coffee and purified water. Some food and beverage companies have tried to duplicate our amazing extracts and … well … they can’t. Because nothing beats our patented single-pass extraction process and controlled brewing method. Fact: Clean label cold brew coffee doesn’t get any better than ours.

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Tea Extracts & Essences

Our natural, clean label tea extracts and essences are crafted with just two simple ingredients: tea leaves and purified water. Using a fully enclosed extraction system, we preserve the highest potency and purest flavor, delivering premium ingredients for your final applications.

Unleash Tea’s Potential

Botanicals, Fruits & Vegetables

Our extensive list of natural food and beverage ingredients is uniquely extracted, gently evaporated, and vacuum belt dried. These processes yield pure, effective ingredients that are naturally clean label, with full flavor, color, and nutrition for use in extracts, juices, soups, baked goods, and more.

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Functional Nutrition

Not long ago, health and wellness was just a trend, but now it’s table stakes. Consumers expect enhanced natural nutrition and wellness support in waters, teas, sodas, and more. In addition to our own capability, we partner with reputable, globally vetted suppliers to ensure consistency, compliance, and trust. Our clean label functional solutions are expressly designed to help our food and beverage manufacturer partners meet consumer demand for natural ingredient solutions.

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Food Protection & Preservation

More and more, food manufacturers are using natural ingredients to protect their meat products from pathogens, microbial spoilage, and flavor/color degradation to meet regulatory, grocery, and consumer expectations. Our portfolio of clean label cures, antimicrobials, and antioxidants is made in the USA to the highest standards of quality and food safety, ensuring trust and transparency. And, as with all of our industry-leading food technology, our natural preservatives and ingredients are all backed by extensive testing. For example, we use acerola cherries to create a natural, plant-based antioxidant and meat cure accelerator.

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Foodservice

We’re more than a “food and beverage natural clean label ingredient supplier.” Vibrant Beverage delivers turnkey foodservice beverage solutions. We make great-tasting (truly, the best-tasting) premium, clean label cold brew coffee, tea, and functional beverages for foodservice by capturing true-to-source flavor from natural ingredients. Using the same industry-leading technology and processes and the same two-ingredient recipes to deliver bold, balanced, and consistent taste every time.

Learn More

Natural Flavors

Flavor defines brands. It drives identity, differentiation, and consumer preference—fueling repeat purchases and lasting loyalty. It’s the connective force that makes innovation possible. Our natural flavors bridge the gap between clean label demands and craveable experiences. We deliver the custom flavors that bring your ideas to life.

DISCOVER PURE FLAVOR

Cold Brew Coffee Extracts

The best cold brew coffee is made with just two natural ingredients: coffee and purified water. Some food and beverage companies have tried to duplicate our amazing extracts and … well … they can’t. Because nothing beats our patented single-pass extraction process and controlled brewing method. Fact: Clean label cold brew coffee doesn’t get any better than ours.

power up with cold brew

Tea Extracts & Essences

Our natural, clean label tea extracts and essences are crafted with just two simple ingredients: tea leaves and purified water. Using a fully enclosed extraction system, we preserve the highest potency and purest flavor, delivering premium ingredients for your final applications.

Unleash Tea’s Potential

Botanicals, Fruits & Vegetables

Our extensive list of natural food and beverage ingredients is uniquely extracted, gently evaporated, and vacuum belt dried. These processes yield pure, effective ingredients that are naturally clean label, with full flavor, color, and nutrition for use in extracts, juices, soups, baked goods, and more.

Unlock Nature’s Potential

Functional Nutrition

Not long ago, health and wellness was just a trend, but now it’s table stakes. Consumers expect enhanced natural nutrition and wellness support in waters, teas, sodas, and more. In addition to our own capability, we partner with reputable, globally vetted suppliers to ensure consistency, compliance, and trust. Our clean label functional solutions are expressly designed to help our food and beverage manufacturer partners meet consumer demand for natural ingredient solutions.

Add Benefits, Naturally

Food Protection & Preservation

More and more, food manufacturers are using natural ingredients to protect their meat products from pathogens, microbial spoilage, and flavor/color degradation to meet regulatory, grocery, and consumer expectations. Our portfolio of clean label cures, antimicrobials, and antioxidants is made in the USA to the highest standards of quality and food safety, ensuring trust and transparency. And, as with all of our industry-leading food technology, our natural preservatives and ingredients are all backed by extensive testing. For example, we use acerola cherries to create a natural, plant-based antioxidant and meat cure accelerator.

Protect with Clean Label Solutions

Foodservice

We’re more than a “food and beverage natural clean label ingredient supplier.” Vibrant Beverage delivers turnkey foodservice beverage solutions. We make great-tasting (truly, the best-tasting) premium, clean label cold brew coffee, tea, and functional beverages for foodservice by capturing true-to-source flavor from natural ingredients. Using the same industry-leading technology and processes and the same two-ingredient recipes to deliver bold, balanced, and consistent taste every time.

Serve What’s Next
Better Together: Innovation That Works for You

At Vibrant, we believe the best solutions start with nature. That’s why we pair our deep expertise with industry-leading technology to create natural ingredients that stay true to their source—Purely Better™ by design.

What makes us different? Our collaborative team—spanning flavor creation, product development, marketing, and commercialization—works side by side with you from concept to launch. Together, we ensure every project delivers on taste, functionality, and market impact.

Whether you need a single ingredient or a full beverage system, you can count on us for speed, adaptability, and results that taste as good as they perform. With Vibrant, innovation isn’t just about what we make—it’s about how we partner.

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Two food scientists from Vibrant Ingredients working on a new product formulation together in a laboratory
person pouring grain, an essential ingredient, into a container for manufacturing beverages

About us

We are vibrant ingredients

We’re the world’s largest private equity owned natural ingredient supplier, with more than 70 years of expertise. Our innovative, industry-leading technology and processes create natural, clean label ingredients delivered with speed, precision, and market impact for our food and beverage manufacturer partners.

Our natural ingredients are Purely Better™, and so are our people. Our customers love working with us because we’re responsive, solution-oriented, quick, and collaborative.

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Your applications

Put our natural clean label ingredients to work

Your vision drives us—and we deliver the ingredients, insights, and expertise to bring it to life. From beverages to proteins, from everyday essentials to breakthrough innovations, our natural portfolio fits seamlessly into the foods and drinks consumers – and pets – love.

Across every category we serve, we move quickly and collaboratively to help you create what’s next—backed by the support you need in formulation, commercialization, and regulatory guidance. With Vibrant, you get more than ingredients. You get a partner committed to creating what’s next.

Non-Alcoholic Beverages

Alcoholic Beverages

Sports Nutrition

Clean Label Meats

Pet Food

Soups, Sauces & Dressings

Bakery

Foodservice

Our Capabilities

More Than Ingredients. Your Partner in What’s Next.

Whether you’re a start-up beverage manufacturer, a global food and beverage company, or somewhere in between, we collaborate closely with our partners for off-the-shelf and custom food and beverage systems, flavor development, regulatory and labeling needs.

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Share Your Vision

Because your vision inspires ours, together we can create what’s next. We turn bold ideas into reality—bringing the ingredients, insights, and expertise to make it happen.

Start Here
close up of a pomegranate cut in half, showcasing its vibrant seeds that can be used as ingredients in beverages and other manufacturing processesgreen bowl with a spiral design in the center suitable for serving beverages or ingredients
florida food court logo is displayed

FFP Is Now